This feature makes it great for both novices who want simplified data and advanced users.Īn example of an advanced feature is event tracking. Universal analytics provides a massive amount of data collection if you have the time and know-how to access it. Ability to dive deeper into website data if you're interested
Data privacy pro and con free#
That's a generous amount for a completely free platform! 5. Google Analytics makes it possible to keep all properties under one account and even view metrics for different areas on one dashboard.Įach analytics account can have up to a whopping 100 properties. If you're managing analytics for multiple clients or personal websites, there's no need to set up a Google Analytics account for each site. Manages multiple properties (that's websites to most of us) under the same account
There's also the option to create custom reports or edit existing ones to suit your business goals for more advanced users. Lastly, the Conversion report shows stats like goal conversion rates and E-commerce revenue. Is most of your traffic from organic search, social media platforms, or paid advertisements? The Behavior report tells you more about what a user does while on your site. The acquisition report helps you determine where your traffic is coming from. The audience overview report will tell you the number of page views, average session duration, and the percentage of new versus returning visitors. For the simplest version, you can click to see the overview of each. You can find these on the left side of your dashboard. The four main reports are Audience, Acquisition, Behavior, and Conversion. If you're too busy to spend hours researching and setting up custom reports, Google Analytics has default reports that provide a simple analysis of your site. Provides out of the box reports and web analytics
Data privacy pro and con code#
Once you've signed up for a Google Analytics account, copy and paste your unique tracking code into your website, and you're good to go. This perk is especially true if you've used a website builder like Wix or WordPress. Let's all take a moment to say, Thank you, Google, for the freebie.Īssuming you've successfully created and set up a blog or website for your business, connecting Google analytics should be a walk in the park. At best, our online marketing efforts would be a shot in the dark. How many website or blog owners will find themselves in the dark without a free analytics option? We'd have no idea what our customers look like or how they discovered us.
Data privacy pro and con for free#
There's not much you can get for free these days, and the fact that Google has provided such powerful analytics software without charge is pretty incredible. While you can purchase a monthly subscription to Google Analytics 360, the freemium version known as Universal Analytics is entirely free.
This article will discuss what we love about Google analytics and what we feel are the cons, especially for the small business owner or entrepreneur. Like anything else in life, it has both pros and cons. It collects website data and turns it into valuable reports that tell you how your website is performing, such as who your visitors are, how they got there, and how they engage with your site.Īlthough many web analytics tools are available, Google Analytics is the most popular. Google Analytics is a popular web analytics service.
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